Based on an in-depth study, we define the optimal price levels and, where appropriate, the effects of appropriate product ranges for consumers, as well as for intermediate distribution targets.
We explore the production cycle upstream of the bottling phase (vine exploitation, purchasing policy, winemaking process, blending, conservation ...) to define improvement areas and implement any resulting actions. The broad industry expertise of our network, including oenologists and vineyard specialists, can be mobilised according to the goals that we have jointly defined.
Depending on the project, we undertake a basic brand development or a major brand transformation, by adjusting the underlying name and logo, and if necessary, also its on-site expression (product packaging, POS, etc.). The work on the brand identity and territory alongside its deployment is arranged with creative, graphic and packaging professionals selected within our network.