Successful development projects for commercial wines or beverages require a prior comparison of the product with the market. The constant supervision over our network of loyal business partners around the world, offers you invaluable insights into the relevant constraints and perspectives: industry trends of brand wines, atypical wines or beverages, cultural and generational traits along with consumer trends, market maturity, pricing and distribution practices, as well as regulatory and commercial market-entry criteria.
The essential prerequisite is having a perfect knowledge of your brand to identify all its assets, but also any potential hindrances to its development.
Based on your product features, our goal is to seek and target opportunities and define the most effective market approach for your product.
We build the preliminary diagnosis based on one or more audit interviews and a tasting session. The resulting analysis reveals:
- the intrinsic quality of the product and its taste signature
- the brand value
The findings of this market-facing assessment are delivered in a substantiated report, which contains recommendations on product style, brand identity and price. This accurate and forward-looking analysis is a reliable guide to identifying your best development areas and validating the positioning's relevance.