Son of Aveyron peasants and familiarised from an early age with his future professional self with his grandfather winemaker who reveals his passion, more than a trader, a passionate entrepreneur Joel Palous has stayed true to his origins.

From Mazamet's catering school to Nimes wine training to WSET and then business educated in England, he is always thirsty for wine discovery through his extensive travels worldwide to develop new wines and create new business ventures with partners to bring his wine to light.